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]]>As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search.[3]In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies.[4]
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]]>The post what is website design and development ? appeared first on .
]]>Although web design has a fairly recent history, it can be linked to other areas such as graphic design. However, web design can also be seen from a technological standpoint. It has become a large part of people’s everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, background, and music.
In 1989, whilst working at CERN Tim Berners-Lee proposed to create a global hypertext project, which later became known as the World Wide Web. During 1991 to 1993 the World Wide Web was born. Text-only pages could be viewed using a simple line-mode browser.[2] In 1993 Marc Andreessen and Eric Bina, created the Mosaic browser. At the time there were multiple browsers, however the majority of them were Unix-based and naturally text heavy. There had been no integrated approach to graphic design elements such as images or sounds. The Mosaic browser broke this mould.[3]The W3C was created in October 1994 to “lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability.”[4]This discouraged any one company from monopolizing a propriety browser and programming language, which could have altered the effect of the World Wide Web as a whole. The W3C continues to set standards, which can today be seen with JavaScript. In 1994 Andreessen formed Communications Corp. that later became known as Netscape Communications, the Netscape 0.9 browser. Netscape created its own HTML tags without regard to the traditional standards process. For example, Netscape 1.1 included tags for changing background colours and formatting text with tables on web pages. Throughout 1996 to 1999 the browser wars began, as Microsoft and Netscape fought for ultimate browser dominance. During this time there were many new technologies in the field, notably Cascading Style Sheets, JavaScript, and Dynamic HTML. On the whole, the browser competition did lead to many positive creations and helped web design evolve at a rapid pace.[5]
In 1996, Microsoft released its first competitive browser, which was complete with its own features and tags. It was also the first browser to support style sheets, which at the time was seen as an obscure authoring technique.[5] The HTML markup for tables was originally intended for displaying tabular data. However designers quickly realized the potential of using HTML tables for creating the complex, multi-column layouts that were otherwise not possible. At this time, as design and good aesthetics seemed to take precedence over good mark-up structure, and little attention was paid to semantics and web accessibility. HTML sites were limited in their design options, even more so with earlier versions of HTML. To create complex designs, many web designers had to use complicated table structures or even use blank spacer .GIF images to stop empty table cells from collapsing.[6] CSS was introduced in December 1996 by the W3C to support presentation and layout. This allowed HTML code to be semantic rather than both semantic and presentational, and improved web accessibility, see tableless web design.
In 1996, Flash (originally known as FutureSplash) was developed. At the time, the Flash content development tool was relatively simple compared to now, using basic layout and drawing tools, a limited precursor to ActionScript, and a timeline, but it enabled web designers to go beyond the point of HTML, animated GIFs and JavaScript. However, because Flash required a plug-in, many web developers avoided using it for fear of limiting their market share due to lack of compatibility. Instead, designers reverted to gif animations (if they didn’t forego using motion graphics altogether) and JavaScript for widgets. But the benefits of Flash made it popular enough among specific target markets to eventually work its way to the vast majority of browsers, and powerful enough to be used to develop entire sites.[6]
During 1998 Netscape released Netscape Communicator code under an open source licence, enabling thousands of developers to participate in improving the software. However, they decided to start from the beginning, which guided the development of the open source browser and soon expanded to a complete application platform.[5] The Web Standards Project was formed and promoted browser compliance with HTML and CSS standards by creating Acid1, Acid2, and Acid3 tests. 2000 was a big year for Microsoft. Internet Explorer was released for Mac; this was significant as it was the first browser that fully supported HTML 4.01 and CSS 1, raising the bar in terms of standards compliance. It was also the first browser to fully support the PNG image format.[5] During this time Netscape was sold to AOL and this was seen as Netscape’s official loss to Microsoft in the browser wars.[5]
Since the start of the 21st century the web has become more and more integrated into peoples lives. As this has happened the technology of the web has also moved on. There have also been significant changes in the way people use and access the web, and this has changed how sites are designed.
Since the end of the browsers wars[when?] new browsers have been released. Many of these are open source meaning that they tend to have faster development and are more supportive of new standards. The new options are considered by many[weasel words] to be better than Microsoft’s Internet Explorer.
The W3C has released new standards for HTML (HTML5) and CSS (CSS3), as well as new JavaScript API’s, each as a new but individual standard.[when?] While the term HTML5 is only used to refer to the new version of HTML and some of the JavaScript API’s, it has become common to use it to refer to the entire suite of new standards (HTML5, CSS3 and JavaScript).
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]]>The post Business process outsourcing (BPO) appeared first on .
]]>BPO is typically categorized into back office outsourcing, which includes internal business functions such as human resources or finance and accounting, and front office outsourcing, which includes customer-related services such as contact centre services.[2]
BPO that is contracted outside a company’s country is called offshore outsourcing. BPO that is contracted to a company’s neighbouring (or nearby) country is called nearshore outsourcing.
Often the business processes are information technology-based, and are referred to as ITES-BPO, where ITES stands for Information Technology Enabled Service.[3] Knowledge process outsourcing (KPO) and legal process outsourcing (LPO) are some of the sub-segments of business process outsourcing industry.
The main advantage of any BPO is the way in which it helps increase a company’s flexibility. However, several sources[which?] have different ways in which they perceive organizational flexibility. In early 2000s BPO was all about cost efficiency, which allowed a certain level of flexibility at the time. Due to technological advances and changes in the industry (specifically the move to more service-based rather than product-based contracts), companies who choose to outsource their back-office increasingly look for time flexibility and direct quality control.[4] Business process outsourcing enhances the flexibility of an organization in different ways:
Most services provided by BPO vendors are offered on a fee-for-service basis, using business models such as Remote In-Sourcing or similar software development and outsourcing models.[5][6] This can help a company to become more flexible by transforming fixed into variable costs.[7] A variable cost structure helps a company responding to changes in required capacity and does not require a company to invest in assets, thereby making the company more flexible.[8]
Another way in which BPO contributes to a company’s flexibility is that a company is able to focus on its core competencies, without being burdened by the demands of bureaucratic restraints.[9] Key employees are herewith released from performing non-core or administrative processes and can invest more time and energy in building the firm’s core businesses.[10] The key lies in knowing which of the main value drivers to focus on – customer intimacy, product leadership, or operational excellence. Focusing more on one of these drivers may help a company create a competitive edge.[11]
A third way in which BPO increases organizational flexibility is by increasing the speed of business processes. Supply chain management with the effective use of supply chain partners and business process outsourcing increases the speed of several business processes, such as the throughput in the case of a manufacturing company.[12]
Finally, flexibility is seen as a stage in the organizational life cycle: A company can maintain growth goals while avoiding standard business bottlenecks.[13] BPO therefore allows firms to retain their entrepreneurial speed and agility, which they would otherwise sacrifice in order to become efficient as they expanded. It avoids a premature internal transition from its informal entrepreneurial phase to a more bureaucratic mode of operation.[14]
A company may be able to grow at a faster pace as it will be less constrained by large capital expenditures for people or equipment that may take years to amortize, may become outdated or turn out to be a poor match for the company over time.
Although the above-mentioned arguments favour the view that BPO increases the flexibility of organizations, management needs to be careful with the implementation of it as there are issues, which work against these advantages. Among problems, which arise in practice are: A failure to meet service levels, unclear contractual issues, changing requirements and unforeseen charges, and a dependence on the BPO which reduces flexibility. Consequently, these challenges need to be considered before a company decides to engage in business process outsourcing.[15]
A further issue is that in many cases there is little that differentiates the BPO providers other than size. They often provide similar services, have similar geographic footprints, leverage similar technology stacks, and have similar Quality Improvement approaches.[16]
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]]>The post E-commerce appeared first on .
]]>E-commerce businesses may also employ some or all of the followings:
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